List of All Articles with Tag 'le'

Here’s how to know whether to toss your Trader Joe’s cookies.

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

"Sound of Freedom," a movie about a US federal agent who quit his job to chase child sex traffickers, has become what is, by the numbers, a summer blockbuster, taking in around $125 million in theaters since its debut. But it's relying on an unusual strategy to boost ticket sales.

Spotify Technology SA fell as much as 13% in New York trading after the audio streaming giant reported

By Marc Jones LONDON (Reuters) -Morgan Stanley cut Israel sovereign credit to a "dislike stance" on Tuesday after the country's

Not only did the one-two punch of Barbie and Oppenheimer, crowned by America as "Barbenheimer," leave audiences enraptured this past weekend, but the double feature's opening box office performance could have seriously challenged the movie might of superhero blockbusters.

The Election Commission of Pakistan will frame charges against former Prime Minister Imran Khan next week after he

Trader Joe’s is recalling two cookie products because they may contain rocks, the grocery chain announced Friday

Skittles' newest flavor doesn't taste like the rainbow.

Bradley Cooper’s Leonard Bernstein drama “Maestro,” Sofia Coppola’s Priscilla Presley movie, Michael Mann’s “Ferrari,” David Fincher’s “The Killer” and Ava DuVernay’s “Origin” will be making their world debuts at the Venice International Film Festival this fall

It's easy to watch Lionel Messi play in the United States, but dressing like him is a bit more difficult.

Thailand’s parliament called off a vote to select a new prime minister scheduled for Thursday as a coalition