List of All Articles with Tag 'epcelebs'

There's just one thing keeping the US economy afloat: You.

Ukraine and Russia traded barbs over the danger of an attack on a Russian-occupied nuclear power plant as

Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

In June, the Recording Academy announced a series of changes to the forthcoming Grammy Awards to better reflect an evolving music industry, including new AI protocols

The Russian military says it has fended off a Ukrainian drone attack on Moscow that prompted authorities to briefly close one of the city's airports

Taylor Swift fans across Asia have flocked to sign up for United Overseas Bank Ltd.’s cards as the

Russian Defense Minister Sergei Shoigu said last month’s attempted mutiny by Wagner mercenaries failed because the country’s armed

President Joe Biden has long struggled to neatly summarize his sprawling economic vision

It sounds like clickbait: How this one weird cow trick can improve soil, water, wildlife, and farmer wealth while pulling tons of planet-cooking carbon from the sky. But research has found grazing like buffalo has plenty of benefits.

Naomi Campbell has been hit with backlash from fans over her newly announced collaboration with fast fashion retailer Pretty Little Thing (PLT). The supermodel, 53, who has modelled for Prada, Yves Saint Laurent and Burberry, is expected to release a clothing line with PLT in the coming months after the brand shared a promotional video to tease the collaboration. In it, a director’s chair is left empty on a photoshoot set, with the words: “Pretty Little Thing designed by Naomi Campbell coming soon.” The retailer has previously been criticised for contributing to the fast fashion cycle – an industry which is based on mass-producing low-cost, low-quality clothes and accessories. The negative environmental impacts of fast fashion are well-known, with the UN Environment Programme (UNEP) previously naming the fashion industry the second-biggest consumer of water and “responsible for eight to 10 per cent of global carbon emissions, more than all international flights and maritime shipping combined”. The forthcoming collaboration has been labelled by fans as “disappointing” and “shocking” due to the brand’s fast fashion business model. “Naomi Campbell x PLT is the most disappointing collab to come out in recent times….I have no words,” wrote on Twitter user. “This Naomi Campbell x PLT news has hit me hard,” another added. “Is this just proof that the whole sustainable fashion system is so unattainable that we’ve pretty much given up / decided it’s not our problem to fix?” One fan wrote: “Never thought I’d see the day where PLT and a whole Naomi Campbell collab,” as another added: “A high fashion model for a fast fashion IG influencer online boutique??!! How do you go from Valentino to PLT? I HAVE QUESTIONS THAT NEED ANSWERS.” The Independent has contacted representatives of Campbell and PLT for comment. The company has seen some major changes in its directorial roles recently. Last month, former Love Island winner Molly-Mae-Hague stepped back from her creative director role to focus on her baby daughter Bambi. The brand typically works with influencers and reality TV stars who front their campaigns. After leaving the Love Island villa in 2019, Hague signed with the online fast fashion outlet as creative director as she became the face of the brand. “I am still working with them and doing collections and edits, but I have actually decided to step down as my creative director role,” Hague said in a YouTube video last month. “Over the last few weeks, I have realised that I’m only going to get this time once with my first-born child and I’m only going to get Bambi being four months old once and I feel like I’ve had to rearrange my life a little bit and lose some commitments that I did have.” Hague added that she did not give herself maternity leave because her work is her “phone” but the decision to leave the role at the company was “collectively” decided with the brand. The news comes as Campbell announced she has welcomed her second child, a baby boy, on Thursday (29 June). Campbell shared the surprise on Instagram with a photo of herself and her two-year-old daughter holding hands with the newborn. “It’s never too late to become a mother,” Campbell wrote in the caption. Read More Meghan and Harry in their flop era, says Rolling Stone magazine Jo Lindner death: YouTube bodybuilding star known as Joesthetics ‘dies from aneurysm’, aged 30 Plans for Prince Andrew to move into Harry and Meghan’s former home ‘quietly shelved’ Naomi Campbell welcomes second child at 53: ‘It’s never too late’ The history of royal fashion at Wimbledon Water companies may be taking the pee but I’m the one left bathing in it

No place in the world takes dim sum more seriously than Hong Kong. The mainstay meal is everything,

This week’s new entertainment releases include Taylor Swift's rerecording of her “Speak Now,” a documentary on Wham