List of All Articles with Tag 'epcelebs'

Madonna postponed the North American leg of her concert tour following an illness. More than 40 shows on

For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt.

By Laura Sanicola (Reuters) -U.S. Senate Majority Leader Chuck Schumer on Sunday called on regulators to investigate a popular influencer-created

Boxer and rapper KSI and YouTuber-turned-WWE-star Logan Paul sure have hit the jackpot with their drinks company Prime, to the extent it’s sold for ridiculous prices, made one shop in Wakefield go viral, and even been reviewed by foul-mouthed chef Gordon Ramsay. The collaboration between Paul and KSI (real name Olajide “JJ” Olatunji) was announced back in January last year, with the pair just recently touring Munich, Barcelona, Copenhagen and Oslo to promote the drink. Prime has even become the drinks partner for both Arsenal and Barcelona football clubs. However, such success has also caught the attention of legislators, with one US senator, Democrat Chuck Schumer, calling for the company to be investigated by the Food and Drugs Administration (FDA). In a letter to the regulator, Mr Schumer wrote: “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising. “This content and all the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.” Sign up to our free Indy100 weekly newsletter While Prime Hydration is caffeine-free, the Prime Energy brand contains 200mg of caffeine per 12 ounces, which is about the same as six cans of Coca-Cola or almost two Red Bulls. On Twitter, Mr Schumer went further and claimed the drink contains so much of the stimulant that it “could endanger kids’ health”, but is being “marketed to kids” anyway. “Parents and paediatricians are worried. The FDA must investigate Prime for its absurd caffeine content and its marketing targeting kids on social media,” he wrote. Representatives for Prime, meanwhile, argue the product is clearly labelled as “not recommended for children under 18”. Although the FDA is yet to announce an investigation into the drinks brand, and therefore it’s not yet at risk of being banned in the US, how much money would KSI and Logan Paul stand to lose if such a decision was ever taken? Some insight into just how popular the brand is was given by Paul during an interview on the Australian radio show The Kyle and Jackie O Show in February, in which he said they had garnered “$250m in retail sales [and] $110m gross internally”. “In January of this year, we did $45m,” he added. But of course, Olatunji and Paul won’t see all of that money, with Prime being part of the Congo Brands company and the YouTuber duo reportedly having a combined share of 20 per cent in the brand. Although we don't have the exact estimations, but we imagine the answer to the big question is that the pair would certainly lose a lot of money if they were blocked from selling in a market as big as America. That’s yet to happen, though, and so instead, Prime looks to be getting more and more popular… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Turkish President Recep Tayyip Erdogan linked Sweden’s NATO membership bid to Ankara’s efforts to join the European Union,

Joe Biden and Prime Minister Rishi Sunak agreed to hold a high-level meeting on UK-US economic relations and

Joe Biden is meeting Prime Minister Rishi Sunak for talks on Ukraine during a brief visit to the

Luann Lesseps and Sonja Morgan will transform the tiny town of Benton while forging meaningful connections with the locals

This week’s new entertainment releases include albums from Lukas Nelson and Kool & The Gang, the return of the silly, witty, Emmy-nominated comedy “What We Do in the Shadows” and Wes Anderson’s stylish and star-studded “Asteroid City” comes to premium video on demand

Dutch Prime Minister Mark Rutte’s government abruptly collapsed on Friday amid infighting over migration policy. Rutte, who’s led

Indiana Jones’ reign atop the box office was short-lived

An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine