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Hollywood AI backlash: What striking writers and actors fear about tech replacing roles
Hollywood AI backlash: What striking writers and actors fear about tech replacing roles
Hollywood’s actors and writers have both gone on strike for the first time since 1960 to protest against a number of decisions by major studios that include not just job cuts but also a potentially unsettling future in which they could be replaced by artificial intelligence. The leaders of SAG-AFTRA, the Hollywood union representing 160,000 television and movie actors, went on strike on Thursday, joining the industry’s screenwriters who have already been picketing for over 70 days. Among the many issues flagged by both the writers and actors in the protests has been how generative AI tools could replace their roles in the industry. Over the last decade, AI has found several uses in the movie and television industry, from de-aging actors, analysing patterns and behaviours of viewers on streaming platforms, bringing back the voices of late actors and even helping stitch together entire movie trailers. One of the proposals, as explained by SAG-AFTRA’s national executive director and chief negotiator Duncan Crabtree-Ireland, feels like it is straight out of dystopian science fiction series Black Mirror. During a press conference on Thursday, Mr Crabtree-Ireland alleged that a proposal from Hollywood studios was to use “groundbreaking AI” to scan background performers and only offer them a day’s pay while the companies get to own the scans and use them for any project they want. “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation,” the executive said. “If you think that’s a groundbreaking proposal, I suggest you think again,” Mr Crabtree-Ireland said. A statement from the Alliance of Motion Picture and Television Producers (AMPTP), that represents the studios, claims the “groundbreaking AI” proposal “protects actors’ digital likenesses for SAG-AFTRA members”. “We are being victimized by a very greedy enterprise... The entire business model has been changed by streaming and AI If we don’t stand tall right now, we are all going to be in jeopardy,” the actors’ guild president Fran Drescher said on Thursday. Follow along here for real-time updates on the SAG-AFTRA strike Writers who have already been protesting since May have also sought assurances from studios that their jobs would not be threatened by AI. With the steady rise of online streaming services looking to rack up user subscriptions by churning out endless amounts of digital content, writers on strike have sought new pay structures, guaranteed periods of work as well as better discussions on the limits of AI use. Members of the Writers Guild of America (WGA) shared concerns that producers may seek to use AI to write scripts or at least use the technology to complete unfinished screenplays, and have also urged production houses to agree to safeguards around its usage. Screenwriters fear AI could be used to churn out a rough first draft with a few simple prompts and writers may then be hired after this initial step to punch such drafts up – albeit at a lower pay rate. Without further dialogue with studios, writers have raised concerns there could be a number of new ways that AI could be used to craft outlines for stories, fill in scenes and even come up with mock-up drafts. “There are ways it can be useful. But too many people are using it against us and using it to create mediocrity. They’re also in violation of copyright. They’re also plagiarizing,” Michael Winship, president of the WGA East, said in May. With these risks in mind, the WGA seeks more safeguards on how AI can be applied to the screenwriting process. Read More Hollywood actors and writers strike after ‘disgusting’ studios turn down deal. Here’s what it means for you Hollywood in historic shutdown as actors union joins writers strike: ‘The eyes of the world are upon us’ Cast of Oppenheimer walk out of UK premiere ahead of actors’ strike announcement What happens next as striking actors send Hollywood into meltdown? Issa Rae and Jamie Lee Curtis lead A-listers voicing support for actors strike Hollywood in historic shutdown as actors union joins writers strike
2023-07-14 13:50
Strong U.S. demand eases pressure on Novo to show weight-loss drug's health benefits
Strong U.S. demand eases pressure on Novo to show weight-loss drug's health benefits
By Maggie Fick LONDON Soaring U.S. demand for Novo Nordisk's weight-loss drug has reduced the pressure from investors
2023-07-14 13:22
Bullock takes the reins at Reserve Bank of Australia
Bullock takes the reins at Reserve Bank of Australia
By Lewis Jackson, Stella Qiu and Wayne Cole SYDNEY Reserve Bank Deputy Governor Michele Bullock will take over
2023-07-14 10:58
Italy rail strike strands commuters and tourists in sweltering weather at height of tourism season
Italy rail strike strands commuters and tourists in sweltering weather at height of tourism season
A train strike across Italy has stranded workers and tourists alike on a sweltering weekday at the peak of high tourism season
2023-07-14 10:53
Tentative deal reached in nearly 2-week port strike on Canada's west coast
Tentative deal reached in nearly 2-week port strike on Canada's west coast
A tentative deal has been reached between employers and workers in a strike that has halted shipments in and out of ports in Canada’s west coast region of British Columbia for nearly two weeks
2023-07-14 09:51
Founder of student aid startup Frank shakes head as prosecutor describes case against her
Founder of student aid startup Frank shakes head as prosecutor describes case against her
The founder of student aid startup Frank shook her head repeatedly as a prosecutor claimed she tricked J
2023-07-14 08:58
Oil and gas withdrawal around US park stirs debate over economic costs for Native American tribe
Oil and gas withdrawal around US park stirs debate over economic costs for Native American tribe
Some Republican members of Congress are voicing opposition to the Biden administration's recent move to withdraw hundreds of square miles of federal land in New Mexico from oil and gas development
2023-07-14 08:24
The FTC reportedly opens an investigation of ChatGPT creator OpenAI over consumer protection issues
The FTC reportedly opens an investigation of ChatGPT creator OpenAI over consumer protection issues
The U.S. Federal Trade Commission has launched an investigation into ChatGPT creator OpenAI and whether the artificial intelligence company violated consumer protection laws by scraping public data and publishing false information through its chatbot, according to reports in the Washington Post and the New York Times
2023-07-14 08:20
US court refuses FTC request to pause Microsoft deal for Activision
US court refuses FTC request to pause Microsoft deal for Activision
WASHINGTON A U.S. federal court rejected the Federal Trade Commission's request that it order Microsoft to temporarily hold
2023-07-14 08:17
Union fears Hollywood actors' digital doubles could live on 'for one day's pay'
Union fears Hollywood actors' digital doubles could live on 'for one day's pay'
By Dawn Chmielewski (Reuters) -Like a plot from the anthology television series "Black Mirror," the Screen Actors Guild says it
2023-07-14 07:29
Former Mozambique finance minister pleads not guilty in US federal court over $2 billion scandal
Former Mozambique finance minister pleads not guilty in US federal court over $2 billion scandal
Mozambique’s former finance minister has pleaded not guilty in U.S. federal court in connection with a $2 billion corruption and money laundering scandal
2023-07-14 06:29
Fed hawk Bullard steps down to be dean at business school in Indiana
Fed hawk Bullard steps down to be dean at business school in Indiana
By Michael S. Derby and Ann Saphir (Reuters) -St. Louis Federal Reserve President James Bullard, a leading hawk at the
2023-07-14 04:45
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