MERIDA, Mexico--(BUSINESS WIRE)--Sep 25, 2023--
Founded by Cesar Ayala and Gonzalo de la Pezuela, GRAN MAIZAL’s purpose is twofold: To create and share delicious whiskies which embody the most cherished ingredients from ancient Mexico and to promote maize biodiversity while supporting small scale farmers.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230924341208/en/
GRAN MAIZAL (Photo: Business Wire)
“By exploring the treasured provenance of the Yucatan, we can now offer an expanded experience for a sipping whisky. The character emanates from thousands of years of Mesoamerican culture proudly passed on from one generation to the next,” says de la Pezuela.
GRAN MAIZAL is the result of years of shared efforts from farmers, distillers, scientists, and whisky experts. The community appreciates the ideation and feedback provided by Heather Greene and Francisco Ruiz Ph.D. as the whisky profile was defined.
About GRAN MAIZAL
Modern whisky – 5,000 years in the making. By exploring the treasured provenance of the Yucatan, GRAN MAIZAL offers an expanded experience for a sipping whisky. The character emanates from thousands of years of Mesoamerican culture proudly passed on from one generation to the next. The whisky is produced entirely at Destileria La Vibora in Merida, Yucatan, Mexico. GRAN MAIZAL was founded by Cesar Ayala and Gonzalo de la Pezuela in 2020 and is available in most US states at granmaizal.com.
Founders - Cesar Ayala and Gonzalo de la Pezuela
Cesar is an innovation and operations expert. He was the CEO for Management Forum in Mexico where he provided strategic business consulting to scores of enterprises and built a team of 35. He designs and implements effective operating models using a Total Quality approach.
Gonzalo is an international drinks expert and lover of all things Mexican. He was the Managing Director for Distill Ventures North America and VP, Brand Managing Director for the whisky and Tequila categories at Bacardi USA. He is also an entrepreneur with successful outcomes in new-to-world brands.
Heather Greene (Advisor)
Heather is a world-renowned whiskey expert, author, and master blender. She is CEO of Provision Spirits in Blanco, Texas and has direct oversight of product development, including blending her namesake and award-winning whiskey, Milam & Greene.
Francisco Ruiz, Ph.D. (Advisor)
Francisco has extensive academic, in-field, and production experience related to Mexican beverage alcohol. He is an expert with over 20 years of practice in the fermentation of native corn and agave.
GRAN MAIZAL ships in most states fromgranmaizal.com
MSRP $57, 750 ml, 43% alc. vol. Enjoy Responsibly.
View source version on businesswire.com:https://www.businesswire.com/news/home/20230924341208/en/
CONTACT: Contacthola@granmaizal.com
Press enquiries, contactgonzalo@granmaizal.com
Investor relations, contact Mark Fields,mfields@firstlibertiesfinancial.com
High res. images for download:https://www.dropbox.com/scl/fo/7j1cxubj17xo2nk2ektfz/h?rlkey=l1qhh3rb6h02kyk8d8dftjdjr&dl=0
KEYWORD: TEXAS MEXICO UNITED STATES CENTRAL AMERICA NORTH AMERICA
INDUSTRY KEYWORD: MEN RESTAURANT/BAR ONLINE RETAIL WINE & SPIRITS CONSUMER AGRICULTURE DESTINATIONS NATURAL RESOURCES FOOD/BEVERAGE TRAVEL RETAIL OTHER CONSUMER WOMEN
SOURCE: GRAN MAIZAL
Copyright Business Wire 2023.
PUB: 09/25/2023 08:22 AM/DISC: 09/25/2023 08:22 AM
http://www.businesswire.com/news/home/20230924341208/en
