Grindr Inc., the LGBTQ dating company, is using a new return-to-office policy to punish employees who are trying

Kia Corp. unveiled a compact electric sport-utility vehicle and two concept EVs as it builds out a range

Javier Milei’s incoming administration is shaping up to be one of the most pro-Israel governments in Argentina’s history,

Star litigator David Boies plans to step down from the chairmanship of Boies Schiller Flexner next year after

Billionaire Jaime Gilinski reached an agreement that will give him control of Colombia’s largest food maker in exchange

The White House is drawing its battle lines.

NASHVILLE, Tenn.--(BUSINESS WIRE)--Aug 31, 2023--

No sooner did ChatGPT get unleashed than hackers started “jailbreaking” the artificial intelligence chatbot – trying to override its safeguards so it could blurt out something unhinged or obscene

(Reuters) -Bank stocks were volatile in premarket trading on Thursday as lenders reported mixed quarterly results, while shares of Discover

When you're using your hard-earned money to pay for goods or services, chances are you're not in the mood for aggravation, nor a fan of bait-and-switch routines. And yet US consumers encountered plenty of both last year.

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

A partial shutdown of the U.S. federal government due to lack of appropriations could begin on Oct. 1